Cheerproducts

Hierarchy of Effects Models- "The baby steps" Various illustrations of the notion that marketing promotion induces consumers to mo...

Chapter 10: The Full Screen Purposes: after the original idea emerged, we put it concept format, then gave it a brief initial exposure for r...

Chapter 9: Concept Testing The importance of up-front evaluations The biggest cause of new product failure is that the intended buyer did no...

Chapter 8 The Concept Evaluation System New products fail because there was no basic need for the item (as seen by the intended user), the ...

Chapter 7: Analytical Attribute Approaches: Trade-off Analysis & Qualitative techniques Trade-off analysis (often called conjoint anal...